Our clients count on us to make the right equipment recommendations. Therefore, at AIS we are careful to research the options available and partner with only the best equipment manufacturers. For over 25 years AIS has exclusively represented the Leer merchandiser product lines. Not only does Leer build the finest, most reliable ice merchandisers, but their products are constantly improving. Like AIS, Leer continually works to improve their product offering with enhancements and product improvements. ey not only want to build the best ice merchandising units today, they want to continue to build the finest units tomorrow.
As a Leer distributor, you may believe we are biased. Don’t just take our word for it, ask around. Nearly all packaged ice manufacturers will agree that Leer is the finest brand of ice merchandiser. What doesn’t make sense is that some ice companies knowingly purchase merchandiser brands they believe to be inferior to the Leer brand. The motivation to these purchases seemingly is price. For a one to two hundred dollar per unit savings, some ice companies take a gamble with other brands. For what commonly equates to around a 5% cheaper merchandiser, some make a major compromise. I agree, one or two hundred dollars seems like a lot of money. It means a night out on the town; as long as you don’t have too much fun. And what if you buy a truckload, yes that really can add up. Although, what about the other side of the balance sheet. How much does this decision cost your company? You need to factor in additional maintenance calls, product loss, unhappy customers, and product replacement. Almost everyone will agree, Leer brand merchandisers are more reliable. What does a service call really cost your company? For most, the cost of just one typical merchandiser service call can consume the entire initial savings. Factor into this the removal of melted product and the routing of replacement ice, and suddenly your initial savings begins to cost your company money. Not to mention the dangers of an unhappy customer during a busy time of the year with competition calling on them. And finally, don’t forget about replacement cost. Inferior merchandisers don’t last as long. I hope I am making myself clear. It is not about saving a few dollars up front, it is about making the right investment. Quality ice merchandisers are a critical investment, and are your company’s direct link to both the retailer and the consumer. Good looking, quality, reliable ice merchandisers make you money; don’t compromise your investment.
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